Automated marketing · Sydney and NSW

Marketing that keeps going when you get busy.

In most service businesses marketing is the first thing dropped when the work picks up. Run Lighter takes the repeatable half — production, scheduling, publishing and reporting — and runs it to a calendar, so the output stops depending on who has a spare afternoon.

Content and publishingCampaign operationsOne monthly report

Request a marketing systems call

You keep the message, we run the machineryBuilt on the tools you already pay forApproval step before anything publishes

What gets automated

The parts that repeat, not the parts that need you.

Positioning, judgement and client relationships stay with you. Everything downstream of an approved idea — drafting, formatting, scheduling, publishing, distributing and measuring — is work that can run to a system instead of a person.

The publishing engine

One approved idea, published everywhere it should be.

We build the production line that turns a decision into published work: the draft, the formats, the schedule and the distribution, all handled without a weekly scramble.

Article drafting, formatting and publishing
Social posts queued weeks ahead
Email campaigns and list hygiene
Website and landing page updates
Google Business Profile and local search upkeep

We do not publish under your name without you seeing it. Every piece has an approval step, and you can change or kill anything in the queue.

The measurement loop

Know what the marketing actually did.

Most marketing reporting is a screenshot of numbers nobody acts on. We report the same four things every month in the same format, so you can see a trend rather than a snapshot.

Enquiries traced back to their source
Cost per enquiry by channel
What published, and what it did
One clear recommendation: stop, keep or try

Reporting is built from the tools you already run. We will not add another subscription unless nothing you have can do the job, and we will say so plainly if that is the case.

Local search and Google Business Profile upkeep

For a Sydney service business the Google Business Profile is often doing more work than the website. We keep it current: services and areas kept accurate, posts published on the same schedule as everything else, questions answered rather than left, and photos added as the work happens.

We will also prompt you when it is a reasonable moment to ask a genuine customer for a review, but we do not write reviews, solicit fake ones or offer anything in exchange for them. If you are deciding where to spend the effort first, which service page to improve first is usually the better question than which channel to add.

Implementation, not another strategy deck.

Most Sydney marketing agencies sell you a strategy and then hand the doing back to you. If you already know roughly what you want to say and who you want to say it to, the strategy is not your problem. The problem is that nobody in the business has three uninterrupted hours a week to actually publish it.

That is the part we take. You bring the priority for the month; we produce, format, schedule, publish, distribute and measure it, and everything passes an approval step with you before it goes out under your name. It is worth being clear about what an external marketing function should actually manage, and about what a marketing report should show beyond clicks once it does.

A good deal of the value is in the machinery rather than the message: we automate the work around marketing so the publishing does not stall, and we hand what it brings in to the follow-up system that catches what the marketing brings in.

What a month looks like

A rhythm you can actually keep.

Nothing here needs a marketing department. It needs a calendar, a short approval step and someone to run it. That is the part we take.

One planning call a month

Thirty minutes. We agree the priority, the offer and anything happening in the business worth saying.

We produce and queue the work

Drafts, formats, images and scheduling. It arrives in one batch for you to approve, not in a trickle of messages.

It publishes on schedule

Articles, social and email go out on the dates agreed, whether or not the week got away from you.

One report, same format

What went out, what came in, what it cost and what we would change. Then the next planning call.

Marketing systems call

Get the marketing off your desk.

Tell us what is not happening consistently at the moment. We will reply within one business day with a straight answer about whether we can help.

Run Lighter is a Sydney marketing and automation implementation service. We do not guarantee rankings, reach or a number of leads — no one honestly can. What we commit to is consistent published output, honest measurement of what it produced, and clear advice on what to change.